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In Tokyo, the humble house cat is elevated to so much more than just a cuddly companion. It's a powerful symbol of good fortune and a cultural icon deeply woven into the fabric of daily life.   The roots of this reverence can be traced back to the Edo period, when cats were celebrated as bringers of luck and prosperity. This era gave rise to the iconic Maneki-neko, the beckoning cat figurine, believed to invite good fortune and wealth. Even today, you'll find these charming f

Who says humans get to have all the seasonal fashion fun? Cats can be the ultimate trendsetters, rocking everything from pumpkin bandanas...

Choosing whether your cat should live indoors, outdoors, or somewhere in between is one of the most important decisions you’ll make as a...

Choosing the right litter isn’t just about convenience or cost, it’s about your cat’s comfort and health, your home’s cleanliness, and...

If you’ve ever noticed your cat staring at you five minutes before feeding time or pacing near the door right when you get home, you’ve...

Most people think of cats as homebodies: curling up on a windowsill, napping in sunbeams, or watching birds from a safe distance. But...

From art to literature, cats have left such a lasting mark on culture that some places have even built entire museums just for them. From...

Cats often get painted with a certain reputation: mysterious, sly, and maybe even a little too clever for their own good. They’re known...

When you think about caring for your cat, you probably picture cozy naps, playtime, and tasty treats. But what about their teeth? Cats...

Just like humans, cats come in all shapes and sizes. Not only can different breeds vary in color, size, and coat type, but they also...

Throughout history, cats have been surrounded by myths, legends, and superstitions. For some, they’re seen as mysterious omens, while for...

Cats’ whiskers aren’t just for looks, they’re powerful sensory tools. They help cats make sense of the world. From hunting to expressing...

If it feels like your cat spends most of the day napping, you're not imagining things. The average cat sleeps between 12 and 16 hours a...

We’re excited to share that our founder, Liz Gilbert Schaffer, was featured in CatCon’s 2025 event coverage this weekend! As one of the...

Bringing a rescue or foster cat into your home is an incredibly rewarding experience, but it’s not always love at first sight. Many...

Bringing a bit of green into your home is great for you, but not always great for your cat. Many common houseplants and flowers can be...

If the mere sight of the carrier sends your cat sprinting under the bed, you’re not alone. For most felines, the carrier = bad news: a...

Planning a city adventure with your favorite travel buddy? If you don’t have a car (or just prefer a lower-cost way to get around),...

Cats are curious creatures—and even indoor cats can slip out unexpectedly. While collars and ID tags are helpful, they’re not foolproof....

Your cat may not speak your language, but that doesn’t mean they’re not constantly communicating. From flicks of the tail to subtle ear...